Product
Pricing a product nobody asked for yet
We priced it three times before launch and were wrong twice. The third one held, and the reason it held had nothing to do with the number.
Priya Raman ·
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EngineeringChoosing boring technology on purpose
We keep a written list of the interesting technologies we are allowed to use. It has three entries and it has never had four.
Nadia Osman ·
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CompanyOpen source is a distribution strategy
We open-sourced four libraries in eighteen months. Two found users, one found a maintainer, and one taught us what an issue tracker costs.
Priya Raman, Nadia Osman ·
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CompanyWhat three years of remote-first taught us about handoffs
Three time zones forced us to write things down. It turned out the writing was the valuable part, and the meeting had only ever been a ceremony around it.
Priya Raman ·
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DesignAccessibility is a build step, not a review step
Every accessibility problem we shipped had passed a human review. The fix was not more reviewers.
Lucas Meyer, Nadia Osman ·
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EngineeringThe performance budget that actually held
We had a performance budget for two years and blew through it every quarter. Then we wired it to CI and it held for eleven months straight.
Nadia Osman ·
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DesignShipping a design system that survives its first redesign
A design system is not a component library. It is the set of decisions you agreed not to relitigate, written down in a form a build step can check.
Lucas Meyer ·
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EngineeringWhy we rebuilt the page builder around reusable sections
A page builder that stores its sections inline is a page builder that stores the same hero forty times. We moved every section to its own document and gave pages a chooser instead.
Nadia Osman ·
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Who writes here
Nadia Osman
Principal Engineer
Lucas Meyer
Design Lead
Priya Raman
Head of Product
Freya Lindqvist
Staff Reporter
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